
Stockholm
November 5
12.00–19.00
Haglöfs Brand Store
Kungsgatan 10
Paris
November 12
12.00–19.00
Haglöfs Pop-up Ekosport
30 Boulevard des Capucines
75009 Paris
Join us for a day of creativity, community and outdoor love!
On November 5, 12:00–19:00, our Haglöfs Brand Store on Kungsgatan 10, Stockholm transforms into a vibrant hub of action. Together with Electrolux, OrganoTex, GORE-TEX Brand. and artist Axel Wahl, we’re bringing you a unique Care & Repair event where you can: wash your favorite garments, repair old gear, design your own bag, and even print fresh artwork to make your products truly one-of-a-kind.
It’s hands-on, inspiring, and packed with energy – a celebration of making things last longer, looking cooler, and creating new memories with gear you love. Don’t miss it!
1 Care
Wash well, wear longer.
2 Repair
Give your gear a second life.
3 Reuse
New bags, new stories.
4 Renew
Print your style with Axel Wahl.

1 Care
Wash well,
wear longer.
Not sure how to properly wash or dry your shell jacket? Has your down jacket suddenly lost its fluffiness and warmth? Want to learn the tricks for making your gear last longer? We’ve got you covered! At our Care – Wash & Dry Station, you’ll meet representatives from OrganoTex and Electrolux – true experts in garment care. They’ll show you how to wash, dry and maintain the functionality of your outdoor garments the right way, while also offering on-site washing & drying so your gear is ready for the next adventure.
To make it even better, you’ll also receive a Take Care Kit – giving you the tools and knowledge to continue looking after your gear at home.
This is your chance to extend the life of your most trusted gear, learn valuable care tips, and make your garments perform better for longer. Capacity is limited, so it’s first come, first serve – don’t miss out.

2 Repair
Give your gear
a second life.
Give your GORE-TEX Garments a second life.
Got a torn sleeve, a hole in your pants, or a jacket in need of some love? Bring it to our Repair Station and let us bring it back to life. Together with professional seamstresses from the GORE-TEX Brand Authorized Service Center (HS Service) , we’ll patch holes, stitch seams, and add repair patches – making your trusted gear ready for new adventures.
Every garment will be assessed on-site and the time needed for the repair will be estimated. We can handle simpler fixes right there, while more complex repairs will be taken back to the Gore Repair Center and returned to you later.
This is a first come, first serve activation – a unique chance to extend the life of your favorite outdoor products and let them create many more memories together with you.

3 Reuse
New bags,
new stories.
Ever wondered what happens when old jackets and fabrics get a second chance? At our Reuse Station, you’ll have the unique opportunity to transform used Haglöfs GORE-TEX materials into a brand-new, one-of-a-kind bag – designed and made by you.
Together with Haglöfs’ design team and a professional pattern maker, we’ll guide you through the process. We’ve got sewing machines, scissors, threads and everything else you need to bring your ideas to life. The activity takes about 2 hours (but can be quicker if you’re fast with your hands). Want to take it even further? Our guest creator Axel Wahl will be on site to help you print, paint and personalize your bag – making it truly yours.
Don’t miss this unique chance to design something that will live on for many years, ready to join you on new adventures and memories.
There are three sessions with 8 spots each – book your place now via Billetto:

4 Renew
Print your style
with Axel Wahl
Ready to give your gear a whole new look? At our Renew Station, artist and creator Axel Wahl will help you transform the ordinary into something extraordinary. Axel is known for blending art, design, and creativity – and now you get the chance to collaborate with him.
Bring along your own garments, and Axel will assess if they can be printed on. You’ll also be able to add unique prints to the bags you’ve created in the Reuse activation, or design a brand-new Haglöfs T-shirt (available at a special event-only price) together with Axel.
And that’s not all — during the event you’ll also have the chance to buy limited “Restored” Haglöfs jackets, each featuring Axel’s unique print and design. These one-of-a-kind pieces have been given new life exclusively for this event.
Each jacket is priced at 500 DKK, as they are pre-loved and we can’t guarantee their condition – but that’s part of their charm and story.
This is all about being creative, having fun, and letting your imagination flow. Every piece you print or purchase becomes a truly one-of-a-kind product that reflects your style and your story. Capacity is limited – it’s first come, first serve.
Don’t miss the chance to get your hands on a completely unique jacket at a great price – and be part of something truly special.
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