The progressive Outdoor performance brand from Sweden

We are outsiders by nature. Inspired by Wiktor Haglöfs in 1914, we push the boundaaries of comfort and facillitate our people to do so for the greatest playground ever made

We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. A carpenter by trade, Wiktor was determined to create a backpack that would withstand the necessary journeys through the country, no matter the conditions. From humble beginnings, our story evolved, and so did our offering. Seeking constant progress, we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship and committing to do all we can to ensure that the outdoors will still be there for future generations to explore. We’ve pioneered a new standard for perfection, but, like Wiktor, we never stop innovating.

We come from Sweden, a country of extreme weather and extensive landscape. Where rolling lowlands and running rivers give way to thick forests and snow-capped mountains. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We explore with curiosity and a commitment to creating gear that will support anyone, anywhere in their own outdoor adventure—from walking through the forest to reaching the peak of a mountain.

We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors.

We believe that everyone can experience the outdoors—whatever the weather.

We are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We thrive in the space where your heart races, beyond the ordinary, and inspired by the world around us. Our ambassadors are the physical embodiment of this vision, encapsulating what it means to be an outsider.

We come from the Nordics where landscapes are changing before our eyes; changes, which if left unchecked, will have profound implications for future generations. It is fundamental that we consider the next generation in all our business decisions and everything we create. Our commitment focuses on three areas: A life Well Lived, One Planet, Production and Our People.

Our climate commitment:

To help keep the world within 1.5°C of warming to avoid the worst impacts of climate change, we need to work together, all of us, to make drastic reductions in carbon emissions. The goals set out in the  Paris Agreement  in short mean halving greenhouse gas (GHG) emissions this decade and achieving net zero[1] emissions by 2050 - at the latest. This will require an enormous global effort to achieve and unfortunately, the world is not yet on track to do that. Therefore, those of us who can move faster need to do so.
That is why, in 2020, we made a commitment to reduce our emissions by 50%[2] by 2030.