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Tom-Oliver Hedvall 

Åre, Sweden  

Home Town: 
Åre, Sweden 

Main Sport: 

Other hobbies/Interests: 
Sailing, Biking, Hiking, Climbing, Outdooring and Exploring 


I grew up in Funäsdalen, a small mountain village close to the Norwegian boarder. My parents put me on skis when I was 3 years old and that was it. Alpine, moguls and freestyle followed and I moved to Åre at the age of 16 for freestyle ski college. When I was 18, I had a very good season and won both freestyle and freeride competitions around europe. Scored my first international sponsor contract and started to film with the legendary Free Radicals. After that I had a couple of good seasons filming with them. But in 2010 I got hurt and was off from skiing for a couple of years. In this time I had a lot of time to think about what I cared for and how I wanted to live my life and that was the start of my environmental commitment. And my career has got a lot better since I started to care about nature and followed my own dreams. Now I try to be as good as I can for the environment and also build a sustainable skiing career. I hope to inspire people to do so as well with my film projects and missions.  

Craziest adventure so far: 
Our adventure to Japan through Russia with the Trans-siberian railway. An Experience of new culture, people and totally mind blowing skiing in the middle of nowhere. The most unexpected trip of my life. watch the movie ;) 

Bucket list: 
Im really in to the sail and ski thing and I’m planning a sail and ski trip up the Norwegian coast and all the way to Svalbard right now. very excited! its gonna be the biggest adventure of all time. 

Why did you want to become a Haglöfs ambassador? 
I like Haglöfs because they have a very good sustainable thinking and also the best gear for outdoors at the same time. No compromises. 

Favorite gear: 
The Roc mimic hood. 

Quote you live by: 
We have no planet B