September 2023

Quality makes the difference.

As tempting as it may be to click home a bundle of fast fashion pieces for the total price of that really nice down jacket you originally wanted, slowing down and considering quality, durability and intended use can help you choose a product that meets your needs for longer.

In fact, when it comes to outdoor clothing, the benefits of choosing quality over quantity often go well beyond the difference you can physically see and feel. Factors such as durability, product care, repairability and how a product is made can all be worth considering when choosing outdoor gear. Let’s take a closer look at some of the conclusions we have reached.

At Haglöfs, durability is one of the factors we consider when designing outdoor clothing. Construction and material choices are made with the intended activity, durability, comfort and performance requirements in mind. When garments last longer and more closely match performance needs, consumers may not need to replace them as frequently. Keeping garments in use for longer can also help reduce the amount of textile waste generated through premature replacement.

Resource and chemical use in production

Manufacturing processes demand energy, water, and other resources, and can involve chemicals that require appropriate management. The materials and production processes used can affect resource use and the types and amounts of chemicals involved. Some brands work to address these impacts through choices relating to materials, manufacturing processes and chemical management.

Certification systems such as bluesign® can provide frameworks and requirements relating to specific aspects of production, including chemical management. Haglöfs works with the bluesign® system in relation to chemical and material requirements. 

 

Keeping products and materials in use for longer

There are many reasons why higher quality gear tends to be less detrimental for the environment. But still, we should not ignore the fact that producing gear ultimately has a bigger impact on the environment than not producing any new gear at all. 

Keeping existing products in use for longer through care, repair, reuse and resale can help reduce the need for premature replacement. These are some of the principles associated with a circular economy. Brands may offer repair services, encourage appropriate textile collection or recycling, or take back used garments for assessment for reuse, repair or other available recovery options. Haglöfs Show all is an example of this kind of initiative.

Supporting such initiatives may help reduce waste and keep quality products and still-premium materials in the loop.