Color story Spring/summer 2026
Color story Spring/Summer 2026
Free to wander
Inspired by early starts, high tempos, and endless outdoor exploration, this season’s color story wanders from light, warm-weather hues to layered tone-on-tone combinations and bold color accents. A palette that moves with you through shifting light, changing temperatures, and the longer, freer days of summer.
Early rise
You step out just as the city is slowly awakening. Concrete-gray shifts into soft shades of pink and red, interrupted by flashes of technicolor yellow, and the low light and clear air focus your every movement.
This palette captures the transition from urban stillness to the serenity of the nearby forest. Structure meets energy, and the day begins with intention. Featuring seasonal colors Purple Fog and Morning Trail.
Lantana pink
Purple fog
Purple fog
Maroon trail
Maroon trail
Stone grey
Stone grey
Chlorophyll
You find yourself at the heart of the forest. Standing beneath the canopy, energizing greens envelop you while bright rays of yellow sunlight filter through, illuminating your surroundings.
This palette captures the clarity and rejuvenation we find in the wilderness. Grounded, refreshing, focused, and full of movement. Featuring seasonal colors Chlorophyll Green, Dew Green, and Yellow Rise.
Chlorophyll green
Chlorophyll green
Soft White
Soft White
Yellow rise
Yellow rise
Chalk beige
Chalk beige
How We Choose Colors
Our color direction is guided by a structured, seasonal approach and shaped by the Swedish light as it interacts with the landscape, materials, and performance. The result is an enduring palette where nature and technology coexist.
Earth-based, muted core tones provide stability and integrate seamlessly into the environment, while forming a steady foundation season after season.
Technical, high-visibility colors emphasize function, clarity, and performance, creating contrast where it matters and highlighting the product's purpose.
Seasonal accents reflect shifts in light, temperature, and mood, keeping the palette dynamic without sacrificing structure.
This balance—between restraint and intensity grounding and precision—defines our color language. Not decorative. Not nostalgic. Functional, deliberate, and ready to perform.
