SS25 COLOR STORY
New pathways to discover, more memories to make.
Entering a season where the Swedish landscape bursts into bloom and the sun shines long and bright— our spring/summer collection palette strikes a rugged contrast between earthy, muted colors and vibrant technical hues. Discover gear crafted for limitless days outdoors, shared journeys, and the thrill of an adventure that has only just begun.
High coast trail
A bird’s-eye-view palette where sea, earth, and sky meet,
with hues ranging from electric blue to chalk beige and magnetite.
Peak ambitions
Courageous colors that capture will to explore further, climb higher,
and experience a landscape as you never have before.
Solar glow
Warm, golden colors collide with bright and technical details—evoking
the sensation of sunny days and bold determination.
Deep wilderness
Green and grounded hues of peaceful solitude, light filtering
through tree branches, and hidden treasures along the trail.
How we choose our colors
The colors we choose for our collections are inspired by the unique light we have in Sweden and the way it interacts with nature. No matter the season, you will always discover an enduring palette where nature and tech unite.
Our palette reflects human nature and the natural desire to explore, balancing a playful tension between warmth and innovation. Earthy and muted core colors form the base and blend easily into natural environments. To highlight functionality, we incorporate bright, technical colors that create an intriguing contrast to the surrounding landscape. These vivid shades not only pay homage to our heritage but also enhance visibility on the mountain, emphasizing the gear’s performance benefits. A splash of seasonal colors captures momentary moods and keeps our color story in motion. The result is a dynamic and functional palette that is ready to venture outside.
