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Last updated: June 1, 2022 

We value your privacy and experience while using our online services.   

We have long been dedicated to creating responsible performance wear that enhances your experience outdoors. Here too, online, we want to ensure that you are getting the best possible experience while using our website and other online services.   

Here, you can learn more about the cookies that we and our third parties use on Haglöfs online services, why we use them, and how you can manage your cookie settings.  

Please note: 

This policy applies only to the sites and mobile applications that link to this policy, including . Other online services provided by Haglöfs and our group companies may be subject to different cookie policies. 



  1. What are cookies? 
  2. Why do we use cookies? 
  3. What kinds of cookies do we use?  
  4. What other kinds of tracking technologies do we use? 
  5. How do you manage your cookie settings, block or delete cookies? 
  6. How do you opt out of interest-based advertising?  
  7. How do we make changes to this policy? 
  8. Contact us  


  1. What are cookies?  

Cookies are small files that are stored on your computer by your web browser. A cookie allows online services to recognize whether you have visited before and may store your user preferences and other information. Cookies also can record events related to your device’s activity on our, and in some cases third party, services, including the pages viewed, products viewed, purchase history, and date and time of browsing. They can also record information related to your device (e.g., browser type, device type, operating system, version, IP address) and events relating to ad serving activity, such as the number of ads displayed on your device, and ads clicked.  

  1. Why do we use cookies?

We and third parties use cookies and similar technologies on Haglöfs online services (including websites and mobile apps) to operate services and enhance your user experience. Examples of these technologies are cookies, pixel tags, scripts, statistical identifiers, and mobile advertising identifiers (hereinafter collectively referred to as "cookies").  

Cookies are used for a variety of purposes by us and third parties, including those who calculate web statistics and provide social media or interest-based advertising services. We and third parties may use a variety of cookies and other (tracking) technologies, now and hereafter developed, in connection with our online services, including: 

First-party cookies 

First-party cookies are cookies placed by us. They can make your experience on the web more efficient. For example, they help us remember: 

  • Items in your shopping cart; 
  • Your log-in name; and 
  • Your preferences, such as your preferred language or location. 


Third-party cookies  

Third-party cookies are cookies placed by a company other than us. For example, we may work with an advertising network to deliver some of the ads you see. We may also work with companies in order to provide personalized product recommendations based on trends and based on your browsing and purchase history on our, and sometimes third-party mobile apps or sites. Or we may work with an analytics company to help us understand how you as a user interact with our services. These third party companies may also place cookies on your browser to understand your behavior over time.  


  1. What kinds of cookies do we use?

Functional cookies 

These cookies are necessary for the site to function properly and are therefore set to “always active.” They are often set in response to actions made by you which amount to a request for services, such as setting your (privacy) preferences, remembering items in your shopping cart, logging in or completing forms. 

Furthermore, cookies are placed for analytics purposes to measure site traffic in order to assess the functioning of the site. In this category we may only place analytical cookies that have very little to no impact on your privacy, otherwise, we will ask your prior consent to do so. 

  • You can set your browser to block or alert you about these cookies, but then some parts of the site will not work.  


Performance and analytics cookies  

These cookies allow us to measure and analyze our site audience so we can improve the performance of our sites. They help us to determine which pages are the most and least popular, and to see how visitors move around the site. They also let us improve the speed at which we can process your request, allowing us to remember the site preferences you have selected. These cookies also help identify issues faced by users on the site. We and our third party partners will only place performance and analytics cookies if you have provided your explicit consent. You can change your settings at any time following the instructions below. Please note that not allowing these cookies may result in poorly tailored recommendations and slow functioning site preferences. 

Targeting, marketing and social media cookies 

These cookies allow us to make your user experience more personal and to recommend certain products. We do this based on, among other things, your behavior on the Haglöfs site across the various devices you use. 

Furthermore, these cookies collect information that allows us to tailor advertising to your interests. They can be set by us or by our advertising partners. They may be used to build a profile of your interests and to show you relevant ads on our sites or on other sites.   

Social Media cookies offer the possibility to connect you to your social networks (Facebook, Twitter, Instagram, YouTube and LinkedIn) and share content from our site through social media. In addition, if you consent, these social media also track your behavior on our sites and apps so they can show you more targeted articles, ads and videos on their respective platforms. 

We and our third party partners will only place targeting, marketing and social media cookies if you have provided your explicit consent. You can change your settings at any time. Please note that if you do not allow these cookies, you will experience less targeted advertising.  

Cookies overview 

Click here for the full list of the cookies we use on the Haglöfs online services, whether it concerns a first or third party cookie, what personal data these cookies collect, or how long they are stored. This list offers an overview of the functional, performance and analytics cookies, as well as the targeting, marketing and social media cookies.  

  1. What other kinds of tracking technologies do we use?

In addition to cookies, we and third parties use similar tracking technologies to operate services and enhance your user experience. These include pixel tags, mobile identifiers and statistical identifiers. 

Pixel tags 

A pixel tag or web beacon is a small string of software code that represents a graphic image request on a web page or email. There may or may not be a visible graphic image associated with the pixel tag or web beacon, and often the image is designed to blend into the background of a web page or email. It can be embedded in a web page or in an email to transmit information, which may include personal information. Pixel tags can be used for many purposes, including traffic reporting, unique visitor counts, advertising auditing and reporting, and to determine whether a user has opened a particular email. 

Mobile identifiers 

We and third parties may use mobile identifiers to collect information about your use of our services on mobile devices. For example, most modern mobile devices (iOS 6, Android 2.3, and Windows 10 and above) provide mobile advertising identifiers. These are randomly generated alphanumeric codes associated with your device. Often, options are provided to reset the identifier and opt out of interest-based advertising. These identifiers have different names depending on the operating system. For example, they are called Advertising IDs on Android devices and Identifiers for Advertisers (IDFA) on iOS devices. These technologies and other mobile identifiers may be used to monitor how mobile applications are used on a particular device. 

Statistical identifiers 

We and our third party partners may create statistical identifiers using technical information collected using cookies and other tracking mechanisms. They are created with an algorithm that uses information about your computer or device. These statistical identifiers can include information such as operating system, user-agent string, IP address, Internet browsing, and similar information. This information makes your computer or device distinct enough for us or our third party partners to determine with a reasonable probability that they are encountering the same computer or device. This data is used for purposes that include increasing the relevancy of ads displayed on your device. 

  1. How do you manage your cookie settings, block or delete cookies?

If you do not want Haglöfs or our third party partners to store cookies on your device that collect and use data related to your online activities, you can exercise certain preferences by using our Cookie Preference Center at any given time. 

It is also possible to change your browser settings so that you receive a warning before certain cookies are stored, and adjust your settings so that your browser refuses most cookies or only certain cookies from third parties. You can additionally choose to delete cookies that have already been stored.  However, if you take this approach it may override choices you may have made in our Cookie Preference Center or with third parties. 

Please note that, whether you use our Cookie Preference Center or other cookie control tools, you will have to change your settings for each browser and device you use. In order to exercise choice regarding interest based advertising, you must use opt-out choices, described under “How do you opt out of interest-based advertising?” 

Please be aware that if you do not want to accept any cookies, we cannot guarantee that our services will function properly. It may be that several functions become unavailable to you or that you will even be unable to view certain parts of the services. 

The procedures for changing your browser settings and blocking or deleting cookies differ from browser to browser. If necessary, use the help function on your browser or click on one of the links below to go directly to the user manual for your browser. 

Browser settings do not affect apps. You can also reset the advertising identifiers on your mobile device in the device settings. iOS users can visit Settings > Privacy > Advertising > Reset Advertising Identifier. Android users can visit Google settings > Ads > Reset advertising ID. These controls work much like deleting cookies in a browser—the device is harder to associate with past activity, but tracking may still occur using the new advertising identifier. 

  1. How do you opt out of interest-based advertising? 

Opt out of interest-based advertising 

Our services may enable third-party tracking mechanisms that collect data over time and across unaffiliated websites and mobile applications to better gauge your interests and serve you more relevant ads, so-called “interest-based advertising.”  

For example, we and third parties (such as ad networks and other advertising companies) may use the fact that you have visited our services and shown interest in particular Haglöfs products to target relevant online ads for Haglöfs or other products to you on non-Haglöfs sites and mobile applications.   

You may opt out of some third-party, interest-based advertising in web browsers and mobile applications by following the instructions below. Alternatively, you may visit our Cookie Preference Center and opt out under Manage Cookies.”  

Please note that the opt-out will apply only to the specific browser or device from which you opt out, and therefore you will need to opt out separately on all of your browsers and devices. If you delete or reset your cookies or mobile identifiers, change browsers, or use a different device, any opt-out cookie or tool may no longer work and you will need to opt out again.  In addition, even if you opt-out of interest-based advertising by a third party, you will still see ads from us but the ads will be less relevant to you and your interests. 

  1. How do we make changes to this policy?

We may change this cookie policy from time to time by posting the updated version of the policy on the services. Any changes will take effect on the “Effective” date posted at the top of this policy. We encourage you to visit frequently to stay informed about how we use cookies and similar technologies at Haglöfs. 

  1. Contact us

For further information about how we collect, use, and share information in connection with Haglöfs services, please visit our online Privacy Policy. If you have any questions about this cookie policy, our Data Protection Officer will be happy to help you.