Color story | Fall/winter 2026

Chlorophyll

When autumn and winter transform Nordic landscapes, green doesn't go into hibernation. It prevails in the form of lichens on rocks, moss-covered forest patches, and in the crowns of evergreen trees. As you venture through seemingly lifeless terrain, these refreshing hues serve as a reminder that vitality is all around.

Like a breath of fresh air filling your lungs, seaweed green forms the base of the palette. Energizing accents of yellow symbolize the union of steady natural forces with our drive for technical innovation.

Trembling Earth

In certain moments, the moving parts around you become ever so evident. How the world exerts its quiet forces. Wind carving its masterpieces into the frozen snow. The sky hovering between blue, purple, red, and black. You, a part of it all.

A palette tailored to female explorers, celebrating an environment full of life and possibility – marked by rich blues and purples, laced with grey tones that embody the wind flowing around the peak.

Arctic Line

Picture yourself on a frozen ridge in the northern stretches of Sweden. The night sky displays a dance of shifting colors. The air is pure and sharp as it howls past your ears.

This palette captures that energy with tones of blue for the ice and sky, anchored by deep, dark purple from the long winter nights. Accents of tech red cut through with intensity, establishing an ethos of performance and focus.

How We Choose Colors 

When we choose colors, we first let nature take the lead – drawing inspiration from the ever-changing landscapes around us. Once the idea begins to settle, we do what we do best: create functional gear that represents both our close ties to nature and our performance-led color philosophy.

Our palettes develop through a structured, seasonal approach that's shaped by the Swedish light as it interacts with the landscape, materials, and performance. The result is an enduring spread of hues that unites nature and technology.

Earth-based, muted core tones provide stability and integrate seamlessly into the environment, while forming a steady foundation season after season.

Technical, high-visibility colors emphasize function, clarity, and performance, creating contrast where it matters and highlighting the product's purpose.

Seasonal accents reflect shifts in light, temperature, and mood, keeping the palette dynamic without sacrificing structure.

This balance—between restraint and intensity, grounding and precision—defines our color language. Not decorative. Not nostalgic. Functional, deliberate, and ready to perform.