Ayumi Kitahara
Snowboarding
Hometown:
Osaka, Japan
Currently Located:
Nagano, Japan
Main sport:
Snowboarding
Hobbies/Other Sports/Passions:
Surfing
Tell us about your background:
I started snowboarding as a child when my parents introduced me to the sport. What began as a winter vacation pastime turned into a serious passion. By the age of 16, I was committed to a snowboarding-focused lifestyle. Now, I divide my time between Kochi and Nagano, spending my summers surfing and my winters snowboarding, living in harmony with nature all year round.
What was your craziest adventure or experience so far:
I traveled solo in Australia, experiencing van life while surfing and snowboarding along the way.
Bucket list / Dream trip:
Alaska and South America. I want to continue snowboarding and surfing for life.
Why become a Haglöfs Ambassador:
I was really impressed by the number of voices that have shaped these products, all made with the user in mind. Each piece of gear reflects the passion of people who love exploring the outdoors and the care taken to protect the environment. Wearing this thoughtfully crafted gear makes me feel excited to express my snowboarding style both in Japan and around the world. I’m also incredibly grateful to be welcomed into the Haglöfs family, who I truly admire.
What´s your favorite Haglöfs gear:
I'm a fan of all their products. Every time I wear them, I can really feel how well-designed they are for comfort and usability. Especially the VASSI GTX PRO products! They are lightweight, durable, and allow for excellent freedom of movement.
Quote you live by:
I am a part of nature. I live with gratitude for everything and cherish each moment as sacred.
