COLOR STORY
FALL/WINTER
First Steps in a Frozen Wilderness
As autumn transitions into winter each year, the Swedish wilderness evokes deep respect and an unshakable desire for exploration. Endless forests, snow-covered peaks, and icy waters lap against rugged shores in stark contrast to the soft and fleeting glow of daylight. Our fall/winter collection’s seasonal colors capture that moment you give in to the pull of the frozen wilderness and finally, step outside to explore.
Morning Frost
Icy pinks and warm browns recreate the
blushing sky just before sunrise as it
illuminates the frosty landscape
and a journey that lies ahead.
Nordic spruce
Muted tones ranging from tarn blue to wild teal
inspired by the wind-swirled reflections in a lake
surrounded by a mighty forest.
Autumn in Lapland
A dynamic symphony of warm browns, robust grays,
and deep red tones inspired by northern hiking trails
on the most vibrant days of autumn.
Icy Violet
Rich and nostalgic purples that emerge at the peak of
the day’s challenge, cast by the early-setting sun,
calling you to begin the journey home.
How we choose
our colors
The colors we choose for our collections are inspired by the unique light we have in Sweden and the way it interacts with nature. No matter the season, you will always discover an enduring palette where nature and tech unite.
Our palette reflects human nature and the natural desire to explore, balancing a playful tension between warmth and innovation. Earthy and muted core colors form the base and blend easily into natural environments. To highlight functionality, we incorporate bright, technical colors that create an intriguing contrast to the surrounding landscape. These vivid shades not only pay homage to our heritage but also enhance visibility on the mountain, emphasizing the gear’s performance benefits. A splash of seasonal colors captures momentary moods and keeps our color story in motion. The result is a dynamic and functional palette that is ready to venture outside.
