Alex Hackel

Innsbruck, Austria
47°15′46″N, 011°23′40″E

Where are you currently located?

Innsbruck, Austria

What is your hometown?

Boston, USA

What is your main sport?

Freeskiing!

Do you have other hobbies, sports or passions?

I love storytelling and filmmaking so when I am not skiing I am usually producing, or directing videos for my YT channel. Also I am a big fan of doing physical exercise daily for both physical & mental health so usually I will be running or staying active!

“To a worm in horseradish the entire world is horseradish”

“Alex, How do you eat an elephant? Just like anything else, one bite at a time”

Tell us about your background.

Oh! Good question haha! Well I grew up on the east coast of America and got into park skiing at a young age, it was my biggest passion. It was an awesome escape for me cause I wasn’t the most popular or best at school. I then started competing in Slopestyle and made it onto the US Ski Team for Slopestyle. I then spent some years competing on the World Cup circuit for Slopestyle, I then decided to stop competing and get into film skiing to pursue my dream of making ski Films, specifically street segments, I then started doing that and made a couple of street parts I am really proud of before getting invited to X-games for their real ski competition and winning a Bronze and Silver medal there. After 7+ seasons of dedicating all my time to street skiing I decided it was time to get a change of pace, and then transitioned into big mountain skiing which is what I am currently pursuing today!

What is your craziest adventure so far?

Hmm probably living in an old military tent in Stora Sjöfallets national park for 2 weeks filming for the Project Längtan till Áhkka, that was an awesome experience and quite the adventure.

What is your dream trip?

Hmm, not entirely sure but I think it would be in Japan, I went there for the first time this year and that place is special, and I for sure want to explore there more!

Why did you become a Haglöfs ambassador?

I have always been a big fan! I love the Scandinavian heritage, quality of the products and the commitment to the environment. I am also a very feeling oriented person and there was always something about the brand that has attracted me to Haglöfs.

What is your favourite Haglöfs gear?

I am a big fan of the Haglöfs Vassi GTX II Jacket & Pant for skiing.