Alex Hackel

Innsbruck, Austria
47°16′06″N 11°23′36″E

Where are you currently located.

Innsbruck, Austria

What is your hometown.

Boston, USA

What is your main sport.

Freeskiing!

Other key activities and hobbies? What you are doing when you have some down time.

I love storytelling and filmmaking so when I am not skiing I am usually producing, or directing videos for my YT channel. Also I am a big fan of doing physical exercise daily for both physical & mental health so usually I will be running or staying active!

“To a worm in horseradish the entire world is horseradish”

“Alex, How do you eat an elephant? Just like anything else, one bite at a time”

Tell us about your background. A general overview for people on the site to get to know who you are and how you ended up where you are today.

Oh! Good question haha! Well I grew up on the east coast of America and got into park skiing at a young age, it was my biggest passion. It was an awesome escape for me cause I wasn’t the most popular or best at school. I then started competing in Slopestyle and made it onto the US Ski Team for Slopestyle. I then spent some years competing on the World Cup circuit for Slopestyle, I then decided to stop competing and get into film skiing to pursue my dream of making ski Films, specifically street segments, I then started doing that and made a couple of street parts I am really proud of before getting invited to X-games for their real ski competition and winning a Bronze and Silver medal there. After 7+ seasons of dedicating all my time to street skiing I decided it was time to get a change of pace, and then transitioned into big mountain skiing which is what I am currently pursuing today!

Craziest adventure or experience so far?

Hmm probably living in an old military tent in Stora Sjöfallets national park for 2 weeks filming for the Project Längtan till Áhkka, that was an awesome experience and quite the adventure.

Bucket list or dream trip?

Hmm, not entirely sure but I think it would be in Japan, I went there for the first time this year and that place is special, and I for sure want to explore there more!

Why did you want to become a Haglöfs ambassador?

I have always been a big fan! I love the Scandinavian heritage, quality of the products and the commitment to the environment. I am also a very feeling oriented person and there was always something about the brand that has attracted me to Haglöfs.

Favorite Haglöfs gear?

I am a big fan of the Haglöfs Vassi GTX II Jacket & Pant for skiing.