The Swedish trade magazine Sportfack has awarded Haglöfs as the Sustainability Brand of the Year. The award was presented to Haglöfs during Swesport, the Swedish outdoor and sports trade show held in Stockholm on January 11-12 th.
“We are very proud to receive this award, it is a solid recognition of the hard and consistent work that we have put into the sustainability area during recent years” said Lennart Ekberg, Director of Sustainability at Haglöfs.
To be part of the world we believe that we must Take Care of it. Like a step in new-fallen snow, everything we do leaves a mark on the world. Our choice, and our responsibility, is to step lightly.
At Haglöfs, we acknowledge that the garment industry has historically not been the most environmentally friendly, and so we have taken strides towards reducing our impact. By joining bluesign® and the Fair Wear Foundation, setting and meeting stringent real-world goals of recycling and toxicity reduction, as well as fair labor practices, we have taken important steps towards a more sustainable business, and more importantly, a more sustainable future.
Take Care is our watchword and our symbol. It’s now at the heart of all we do, integral to our entire process. From increasing the percentage of recycled materials to developing a brand-new fluorocarbon-free Durable Water Resistance treatment, we are continually improving our entire product line, not just a select few products.
We’re not perfect, and there is much work yet to be done. But we have made great strides, met difficult goals, and set the next set of bars even higher. We believe that sustainability is essential, and we look at every part of our business for opportunities to improve. On our journey into the future, we wish to leave behind nothing but footprints.
If you want to know more about what we do, please take a look at our Sustainability Report
At Haglöfs all our products have a sustainability focus but on some products we have managed to do more. As a guide for consumers seeking for Haglöfs products that are the most advanced in terms of sustainability we have labeled a large part of our product range with the Take care hangtag.READ MORE