Waterproof without the F-word

Waterproofing treatments - so-called Durable Water Repellents (DWR) - containing certain fluorocarbons were once fairly common in the outdoor industry. These fluorocarbons are effective at repelling water and dirt, and so were used to increase the lifespan and usefulness of a wide range of outdoors products. However, research has shown some of these chemicals to be toxic and very long-lasting and as a result, the most harmful fluorocarbons are now strictly regulated by the EU and in other countries.

We at Haglöfs, together with our friends in the outdoor industry, have long been committed to reducing the use of fluorocarbons in our products. Thanks to this, we have been instrumental in developing cleaner waterproofing alternatives, substances that offer good weather protection, but that also leave a smaller footprint on the landscape. 

Already this coming spring 87% of our clothing collection is fluorocarbon free - and that includes all fluorocarbons, not just the types regulated by the EU. Moreover, our full range of bags and backpacks already features fluorocarbon-free DWR treatments, as does most of our footwear collection. 

Step by step we keep moving towards our goal -  to a complete removal of fluorocarbons from our waterproofing treatments by 2020. 

It’s possible.